1 Table of Contents: “... and Algorithms -- Introduction...”

2 Table of Contents: “... -- Identifying what matters most -- Core algorithms of artificial intelligence and machine learning relevant...”

3 “... on manipulated data Predict customer lifetime value using linear regression Use classification algorithms...”

4 Table of Contents: “...; Knowing Your Search Engines; Making the Most out of Google Algorithm Updates; Choosing Your Keywords...”

5 “..., and algorithms for accurately measuring influence {u2022} Integrate paid and social data to drive more value from...”