1 Table of Contents: “... in pictures ; Are you a yes-person or a no-person? ; The P.I.N. formula : protecting ideas ; Using your...”

2 “... to protect individual rights to life, liberty, and the pursuit of happiness. The balance addresses...”

3 “... the literature on trust, data privacy and protection, and ethics in cloud computing....”

4 “... to the introduction of moral guidelines and regulations to protect the rights of individuals, animals...”