1 Table of Contents: “... Outcomes -- 6 Learn All You Can from Everyone You Can -- STEP III: Iterate -- 7 Listening, Hearing...”

2 Table of Contents: “... -- PART THREE. LEAD. 14. Forever is a long time: don't take shortcuts -- 15. Continue to iterate -- 16...”

3 Table of Contents: “... and When to Iterate -- Act Without Asking -- Chapter 20. The Guard -- The Disaster Meeting...”

4 “... emphasizes empathy, radical collaboration, thinking by doing, iteration, and embracing ambiguity Its process...”

5 “... analysts, programmers, creatives, and yes, marketers-to build a lean, mean, iterative machine that delivers...”

6 “... and products through iterative action 3. Identify and embed the learning Fail Better teaches you how to design...”

7 “...Contents Concrete tools for the four iterative phases of culture change including how to bring...”

8 “... establish the value of learning from failure to iterate and emphasise the importance of progress over...”

9 “...; Clarifying quickly the design goals of any project, product, or process; Using iteration to reduce risk...”

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