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Connective branding : building brand equity in a demanding world
by
Fisher-Buttinger, Claudia
Published 2008
Wiley
Table of Contents:
“
...
Market
forces --
Emerging
strategies to address
market
forces -- Brand framework for building...
”
Call Number:
HD69.B7
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158 - Applied psychology
330 - Economics
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659 - Advertising & public relations
Language
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Vallaster, Christine
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