1 Table of Contents: “...Introduction -- Principle #1- make it your own -- Principle #2- everything matters -- Principle #3...”

2 Table of Contents: “... of mindfulness and leadership -- Why does mindfulness matter for leadership and the bottom line? -- Chapter 1...”

3 “... that matter to itthrough the art and science of telling great stories. --...”

4 “... no matter what. Attention Control-maintain focus despite distractions. Imagery-see success before it happens...”

5 “..., the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need...”

6 Table of Contents: “... Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise...”

7 “... their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new...”

8 “... the facts?you can't separate leadership from decision making. The importance of making decisions, no matter...”

9 Table of Contents: “... AND THE BUSINESS CHANGE LIFECYCLE; THE T-SHAPED BUSINESS ANALYST; APPROACHES TO DELIVERY OF CHANGE; SUBJECT MATTER...”

10 Table of Contents: “...; Adopt a cause-leadership position; The giving culture; Sell one, give one; Produce content that matters...”