MPG.eBooks - Search Results - "Consumer Behavior"

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Customer Centricity in New Product Development : Radical Customer Orientation as the Key to High-potential Innovations

by Rademacher, Ute
Published 2023

Springer Berlin Heidelberg

Subjects: “...Consumer Behavior...”

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Customer Centricity in der Neuproduktentwicklung : Radikale Kundenorientierung als Schlüssel für potenzialstarke Innovationen

by Rademacher, Ute
Published 2022

Springer Berlin Heidelberg

Subjects: “...Consumer Behavior...”