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1
by Ries, Al, Ries, Laura
Published 2002
HarperCollins e-books
Table of Contents: “...The 22 immutable laws of branding -- The 11 immutable laws of internet branding...”
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2
by Lloyd, Chris J.
Published 2011
John Wiley & Sons
Table of Contents: “....Analyzing Matched-Pairs Data -- ch. 12 What Is My Brand Recognition? Will It Sell? Analyzing Counts...”