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1
by Herbold, Robert J.
Published 2011
Jossey-Bass
“... Apple, Microsoft, Porsche, IBM, Merck, Canon, Sony, Whirlpool, IDEO, Tesco, P & G, Target, 3M, and more...”
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2
by Dru, Jean-Marie
Published 2015
John Wiley & Sons, Inc.
Table of Contents: “... Alliances; Quirky and General Electric; Chapter 15: Brand-Led Disruption; Tesco: Every Little Helps...”