1 Table of Contents: “...Strategic pricing : coordinating the drivers of profitability -- Value creation : the source...”

2 Table of Contents: “... -- Data as a signal versus noise -- Applications : unsupervised learning in option pricing and stochastic...”

3 Table of Contents: “... -- The crucial lessons from guide dog training -- The price of teaching obedience too well -- Teaching...”

4 Table of Contents: “... here!; Individuality; The genius syndrome; What price charisma?; The source of individuality; Being...”

5 Table of Contents: “...: Walking into a Website; Chapter 12: Price-Led Disruption...”