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1
by Schein, Michael
Published 2021
McGraw-Hill
“... Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative...”
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2
by Litan, Robert E.
Published 2014
John Wiley and Sons, Inc.
Table of Contents: “...Chapter 11: Economists and the Telecommunications RevolutionEconomists in a Quick History...”
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3
by Cato, Mac
Published 2010
Rockport Publishers
Table of Contents: “... Key Determinants to Creating Successful Brands -- 1 HISTORY: The Impersonal Determinant -- PROFILE...”