1 Table of Contents: “... of creative disruption 3 The incumbent s dilemma -- and solution 4 The checklist: critical factors...”

2 Table of Contents: “... in endless danger -- The borderless economy -- Get real -- Operate in optimum ways -- Critical conditions...”

3 Table of Contents: “... Effectively; Executive Sponsorship: Critical to Success; Understanding Current Capabilities; Aligning...”

4 “... attributes of a brand - the critical first analysis so necessary to successfully creating a strong brand...”

5 “... and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master...”

6 “... the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder...”