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1
by Tellis, Gerard J.
Published 2013
Jossey-Bass
Table of Contents: “... Mass Markets; Predicting Technological Evolution; Analyzing Emergent Consumers; Conclusion; Chapter 5...”
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2
by Skarzynski, Peter
Published 2014
Jossey-Bass
Table of Contents: “... and Framing for Granted; Fast-Tracking Opportunities When You Believe Speed to Market Is Critical; Key Take...”
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3
by Devang, Asher, Kruse, Christian, Parker, Andrew, Parker, Andy
Published 2016
MIT Sloan Management Review