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by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Table of Contents:
“... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”Published 2016
Routledge, Taylor and Francis Group
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Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers
Table of Contents:
“...Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z...”