1 Table of Contents: “... are -- Principle 6. No one really likes change -- Principle 7. Loyalty depends on the context...”

2 Table of Contents: “... words work for you -- the power of psycholinguistics. Success can depend on saying the right thing...”

3 Table of Contents: “... IS CONTEXT-DEPENDENT -- SHIFTING FRAMES -- FOUR FRAMES AND REFRAMES -- RARELY IS A SINGLE FRAME ADEQUATE...”

4 Table of Contents: “... -- Are you listening? a self-audit -- The foxhole principle: why you can depend on the best listeners -- Get...”

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