1 Table of Contents: “...Chapter 10: Keep it Brief or They'll Give You GriefPart IV: R = REPEATABLE: If People Can't REPEAT...”

2 “... ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part...”

3 Table of Contents: “...Part one: influencing others. Breaking buyers' patterns -- Toward buyers and away from buyers...”

4 Table of Contents: “...; Part One: Getting Ready to Make RAIN; 1: Introduction; 2: The Most Important Conversation You'll Ever...”

5 Table of Contents: “...Introduction : a new look at a familiar pattern -- Part one -- Danger in the comfort zone...”