1 “... a credible and practical approach towards creating a breakthrough persuasion strategy. This book...”

2 Table of Contents: “... -- The opening strategy for all sales calls -- How to be funny: humor for sales pros -- Potent communication...”

3 Table of Contents: “... The Pitch (2) -- Structuring the Pitch -- Practice Strategies -- Displaying Creativity -- In the Room...”

4 “... in brand strategy. Instructors, students, and professionals will appreciate international examples from...”

5 “..."Ingenious strategies and tips for leveraging shameless propaganda for personal and social good...”

6 “..., as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other...”