1 “... will be noticed'and rewarded In this paperback edition, Bardwick points out that although the "fear" element has...”

2 Table of Contents: “...; Chapter 3: Share What's Rare; Chapter 4: Turn a No into a Yes; Chapter 5: Psych Yourself Up, Not Out; Part...”

3 “... messaging-and those who have perfected the art and science of hype are coming out on top. Imagine if you...”