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1
by Noe, Nancy W.
Published 2013
CP, Chandos Publishing
Table of Contents: “..., or "I'm a librarian, not a teacher!" -- 8. Staffing -- 9. Outreach and marketing -- 10. Program...”
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2
by Jones, Kristopher B.
Published 2008
Wiley
Table of Contents: “... analytics -- 10. Social media optimization -- 11. Creating pay-per-click campaigns -- 12. Optimizing PPC...”