1

2

3 Table of Contents: “...Acknowledgments -- Preface -- PART I. Why this is important. 1. The value of marketing: a critical...”

4 Table of Contents: “... the slides -- Balance emotion -- Host a screening with honest critics -- Case Study : Markus Cover, PhD...”

5 “...The one book you need to navigate the complex decisions and critical relationships necessary...”

6 “... including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages...”

7 “... of the most critical issues facing policy makers in the years ahead. Building on this analysis, with examples...”

8 “... they learned from critical moments where they took on seemingly insurmountable challenges. How did...”

9 “... succeed, know you can succeed Executive Toughness takes you through the steps of making these critical...”

10 “..., and managing and coaching thousands of developing leaders-to answer the critical questions asked by ambitious...”