1 Table of Contents: “... -- The pioneers -- examples of blue ocean products -- The rebels -- examples of red ocean products -- The GOAT...”

2 Table of Contents: “... to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How...”

3 “... the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally...”