1 “.... This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject...”

2 Table of Contents: “... digital and social media assets -- Set the bar : social media benchmarks -- Twitter : the global brain...”

3 Table of Contents: “...Chapter 1. Research framework: core competence and global strategy -- chapter 2. Comparisons...”

4 Table of Contents: “...? -- Exploring 3D Virtual Worlds: Second Life -- Going Global: Connecting with People in Other Countries...”

5 Table of Contents: “... Global Settings; Set Up a Graphics Service Trusted Data Provider; Factors Affecting Performance; Summary...”

6 Table of Contents: “... culture; Notes; 3 What's in a name? Digital resources and resistance at the global periphery; Resistance...”

7 Table of Contents: “... Configuration; Mapping Routes in Startup.cs; Global Timeout and Keep-Alive Configurations; HostContext...”

8 Table of Contents: “... custom wrapper method -- global.log() -- Rules to enforce coding standards -- Strict mode -- Turning...”

9 “.... Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli...”

10 “... media platforms to promote your business, reach customers, and thrive in the global marketplace. Social...”

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12 “... marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world...”

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