1 Table of Contents: “... digital and social media assets -- Set the bar : social media benchmarks -- Twitter : the global brain...”

2 Table of Contents: “...Chapter 1. Research framework: core competence and global strategy -- chapter 2. Comparisons...”

3 “.... Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli...”

4 “... media platforms to promote your business, reach customers, and thrive in the global marketplace. Social...”

5 “... marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world...”