1 Table of Contents: “... -- Find out what people are reading -- Bookmark links for later reading and draw attention to tweets now...”

2 Table of Contents: “... blogs -- Maximizing bulletins -- Getting the word out with classifieds -- Placing advertisements...”

3 Table of Contents: “... and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch...”

4 Table of Contents: “...: Making your website work and promoting your social media efforts; Get the most out of your website; Grow...”

5 Table of Contents: “...Who's on Twitter? Your First Followers!Create an Inviting Twitter Profile; Building Out Your...”

6 “... knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many...”

7 “.... As a leader and manager, you'll find out how to use these tools to harness social interactions...”

8 “... monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you...”

9 “... customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out...”

10 Table of Contents: “...1. Where are your ideal target markets hanging out? -- 2. Are you having fun? -- Content -- Tone...”

11 Table of Contents: “...Week 5: Customize Your Profile to Stand Out in the CrowdMonday: Personalize Your Public Profile...”

12

13 “... media to reach out to your customers and the people who influence them, who is?...”

14 “... product decision Make MadLibs out of your marketing copy or mission statement Hold a scavenger hunt...”

15 Table of Contents: “.... How Do I Reach Out to Other Brands on Facebook?; 57. Should I Link My Facebook and Twitter Accounts...”