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2 “... markets * Creating and licensing intellectual property * Avoiding the pitfalls of social media * Landing...”

3 “... capabilities, in part because they wanted to preserve their ability to develop and protect intellectual...”

4 Table of Contents: “... -- Building Your Brand -- Moving to Advisory (Vault) Work -- Intellectual Property and Thought Leadership...”

5 Table of Contents: “...Who's Pushing Your Buttons? -- Creating Evergreen Intellectual Property -- Who Do You Want...”