1 Table of Contents: “... -- About the author -- Introduction -- Section 1 Philosophy, principles, and goals: Beyond tradeoffs...”

2 Table of Contents: “...'s presence -- Philosophy : what you believe will inform how you act -- The journey : how to market your value...”

3 “... Place Fish is about more than just crowd-pleasing entertainment --- there is an underlying philosophy...”

4 Table of Contents: “...Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Part 1. Philosophy -- Chapter 1...”