1 “...Financial Times Prentice Hall books...”

2 “... at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained...”

3

4 Table of Contents: “... and lead-time -- Batch of production to reduce cost conflicts with quality and lead-time -- Batch...”

5 Table of Contents: “... Bottoms, 60th Mayor of Atlanta : "Follow your instincts-the first time." -- Samuel Bright, Chief Product...”

6 Table of Contents: “... and Bankruptcy: When Things Go Wrong (Avaya Holdings) -- The time value of money: discounting and net present...”

7 Table of Contents: “... and Supplies -- Local Finances and Design -- Scheduling Your Time -- Accepting (and Ignoring) Advice -- 3...”

8 “..."The real-time and the social web have fundamentally changed the way we communicate The future...”

9 “..., the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few...”

10 “... of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career...”

11 “... behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate...”

12 “... at a time, in a planned and logical way...”

13 “... to analysing how multinational enterprise has developed over time and around the world, through a series...”