1 “...This book introduces a new mechanism for representing social networks in which pairwise...”

2 Subjects: “...social network...”

3 Subjects: “...Social network...”

4 Subjects: “...Social networking service...”

5 Subjects: “...online social networks...”

6 “... or wearables and online venues like virtual worlds and social networks have penetrated every part of our lives...”

7 “... domains including biology, economics and social networks. The book also includes examples to guide readers...”

8 “... is not the same as the next. Social networking activities often beg, pilfer and borrow 'content' from 'traditional...”