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by Pauwels, Koen, Wang, Qiong, Chatterjee, Sharmila, Zhang, Jie
Published 2013
“... of retailers account for a majority of the sales. Their ability to control market access and influence consumer...”Published 2013
MIT Sloan Management Review
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by Alniacik, Esra, Gardberg, Naomi, Devinney, Tim, Korschun, Daniel
Published 2013
Published 2013
MIT Sloan Management Review