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by Bell, David, Gallino, Santiago, Moreno, Antoio, Yoder, James
Published 2018
“...At a time when many traditional retailers are closing their physical stores, digitally native...”Published 2018
MIT Sloan Management Review
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Building and growing an ecommerce store : price, promote, and sell your product through the internet
“... products, and you'll understand the benefits of selling digital vs. physical items. The web puts us...”