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by Sandor, Joseph, Spekman, Robert, Yeniyurt, Sengun, Zhang, Chun
Published 2013
“... for their customers. However, some critical new product insights don't come from suppliers and customers working...”Published 2013
MIT Sloan Management Review
|
by Prabhu, Jaideep, Tellis, Gerard, Dodgson, Mark, Danneels, Erwin
Published 2013
“...are the most critical, because they have a powerful impact on the company's values and climate...”Published 2013
MIT Sloan Management Review
|
by Beath, Cynthia, Rouse, Anne, Bidault, Francis, Willcocks, Leslie
Published 2013
Published 2013
MIT Sloan Management Review
|
by Parise, Salvatore, Whelan, Eoin, Todd, Steve, Levin, Daniel
Published 2015
Published 2015
MIT Sloan Management Review