1 Table of Contents: “... firms in Thailand / Amonrat Thoumrungroje -- Impact of acculturation, consumer affinity, and inverse COO...”

2 Table of Contents: “... the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning...”

3 “... and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers...”

4 Table of Contents: “...-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang...”