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author_facet:"Yi, Hong"
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ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
by
Phillips, Jack J.
,
Fu, Frank Q.
,
Phillips, Patricia Pulliam
,
Yi, Hong
Published 2021
McGraw-Hill
“
...Return on
investment
in marketing...
”
Call Number:
HF5415
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381 - Commerce
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