1 Table of Contents: “... three South American cities / Laura Colt -- Cross-cultural heterogeneity in tourist decision making...”

2 “... Zealand/Pacific Rim, and North American customers. The volume highlights small details that have...”

3 “... and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However...”

4 “... and choice experiments with B-to-B customers in specific European and North American markets. A chapter...”