MPG.eBooks - Search Results - "Marketing"

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1

Field guide to case study research in business-to-business marketing and purchasing

by Woodside, Arch G.
Published 2014

Emerald

Subjects: “...Industrial marketing / Research...”

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2

New insights on trust in business-to-business relationships : a multi-perspective approach

Published 2019

Emerald Publishing Limited

Subjects: “...Industrial marketing...”

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3

Business-to-business marketing management : strategies, cases, and solutions

by Glynn, Mark S.
Published 2012

Emerald

Subjects: “...Marketing / Management...”

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4

Essays by distinguished marketing scholars of the Society for Marketing Advances

by Woodside, Arch G.
Published 2002

JAI

Subjects: “...Marketing...”

5

Business-to-business brand management : theory, research and executive case study exercises

by Glynn, Mark S.
Published 2009

JAI Press

Subjects: “...Sales & marketing management / bicssc...”

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6

Getting better at sensemaking

by Woodside, Arch G.
Published 2000

JAI Press

Subjects: “...Marketing / Management...”

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7

Interfirm networks : theory, strategy, and behavior

by Baxter, Roger
Published 2011

Emerald

Subjects: “...Business & Economics / Marketing / Research / bisacsh...”

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8

Making tough decisions well and badly : framing, deciding, implementing, assessing

by Woodside, Arch G.
Published 2016

Emerald

Subjects: “...Business & Economics / Marketing / General / bisacsh...”

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9

Creating and managing superior customer value

by Woodside, Arch G.
Published 2008

Emerald JAI

Subjects: “...Relationship marketing...”

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10

Tourism sensemaking : strategies to give meaning to experience

by Woodside, Arch G.
Published 2011

Emerald

Subjects: “...Tourism / Marketing...”

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11

Organizational culture, business-to-business relationships, and interfirm networks

by Woodside, Arch G.
Published 2010

Emerald

Subjects: “...Business & Economics / Marketing / Research / bisacsh...”

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12

Designing winning products

by Woodside, Arch G.
Published 2000

JAI

Subjects: “...Business & Economics / Marketing / Research / bisacsh...”

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13

Evaluating marketing actions and outcomes

by Woodside, Arch G.
Published 2003

Elsevier

Subjects: “...Marketing / Management...”

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14

Deep knowledge of B2B relationships within and across borders

by Woodside, Arch G.
Published 2013

Emerald

Subjects: “...Sales & marketing management / bicssc...”

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15

Managing product innovation

by Woodside, Arch G.
Published 2005

Elsevier JAI

Subjects: “...Business & Economics / Marketing / General / bisacsh...”

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16

Tourism-marketing performance metrics and usefulness auditing of destination websites

by Woodside, Arch G.
Published 2010

Emerald

Subjects: “...Tourism / Marketing...”

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17

Consumer behavior in tourism and hospitality research

Published 2017

Emerald Publishing Limited

Subjects: “...Business & Economics / Marketing / Research / bisacsh...”

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18

Storytelling-case archetype decoding and assignment manual (SCADAM)

by Woodside, Arch G.
Published 2016

Emerald

Subjects: “...Marketing / Psychological aspects...”