1 Table of Contents: “... decisions well and badly: how stakeholders' discussions influence individual executives' decision confidence...”

2 “.... While acceptance is widespread among executives that firms must innovate radically as well...”

3 “... brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant...”

4 “... behavior as well as data analysis using empirical positivistic and/or case study research methods.More than...”

5 “... - what research methods should executives use, as well as avoid using, to go about finding this out...”