MPG.eBooks - Search Results - "

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1

Improving the marriage of modeling and theory for accurate forecasts of outcomes

Published 2018

Emerald Publishing Limited

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2

Business-to-business marketing management : strategies, cases, and solutions

by Glynn, Mark S.
Published 2012

Emerald

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3

Interfirm networks : theory, strategy, and behavior

by Baxter, Roger
Published 2011

Emerald

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4

Organizational culture, business-to-business relationships, and interfirm networks

by Woodside, Arch G.
Published 2010

Emerald

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5

Designing winning products

by Woodside, Arch G.
Published 2000

JAI

6

Business-to-business brand management : theory, research and executive case study exercises

by Glynn, Mark S.
Published 2009

JAI Press

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7

Managing product innovation

by Woodside, Arch G.
Published 2005

Elsevier JAI

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8

Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics

by Quaddus, M. A.
Published 2015

Emerald

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9

Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics

by Quaddus, M. A.
Published 2015

Emerald

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10

Creating and managing superior customer value

by Woodside, Arch G.
Published 2008

Emerald JAI

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11

Consumer behavior in tourism and hospitality research

Published 2017

Emerald Publishing Limited

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12

Making tough decisions well and badly : framing, deciding, implementing, assessing

by Woodside, Arch G.
Published 2016

Emerald

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13

Storytelling-case archetype decoding and assignment manual (SCADAM)

by Woodside, Arch G.
Published 2016

Emerald

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14

Evaluating marketing actions and outcomes

by Woodside, Arch G.
Published 2003

Elsevier

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15

Essays by distinguished marketing scholars of the Society for Marketing Advances

by Woodside, Arch G.
Published 2002

JAI

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16

Getting better at sensemaking

by Woodside, Arch G.
Published 2000

JAI Press

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17

New insights on trust in business-to-business relationships : a multi-perspective approach

Published 2019

Emerald Publishing Limited

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18

Field guide to case study research in business-to-business marketing and purchasing

by Woodside, Arch G.
Published 2014

Emerald