MPG.eBooks - Search Results - "Sales"

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1

Creating and managing superior customer value

by Woodside, Arch G.
Published 2008

Emerald JAI

Subjects: “...Business & Economics / Sales & Selling / bisacsh...”

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2

Business-to-business marketing management : strategies, cases, and solutions

by Glynn, Mark S.
Published 2012

Emerald

Subjects: “...Sales & marketing management / bicssc...”

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3

Interfirm networks : theory, strategy, and behavior

by Baxter, Roger
Published 2011

Emerald

Subjects: “...Sales & marketing management / bicssc...”

4

Business-to-business brand management : theory, research and executive case study exercises

by Glynn, Mark S.
Published 2009

JAI Press

Subjects: “...Sales & marketing management / bicssc...”

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5

New insights on trust in business-to-business relationships : a multi-perspective approach

Published 2019

Emerald Publishing Limited

Subjects: “...Sales & marketing / bicssc...”

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6

Essays by distinguished marketing scholars of the Society for Marketing Advances

by Woodside, Arch G.
Published 2002

JAI

Subjects: “...Sales & marketing / bicssc...”

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7

Making tough decisions well and badly : framing, deciding, implementing, assessing

by Woodside, Arch G.
Published 2016

Emerald

Subjects: “...Sales & marketing / bicssc...”

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8

Field guide to case study research in business-to-business marketing and purchasing

by Woodside, Arch G.
Published 2014

Emerald

Subjects: “...Sales & marketing / bicssc...”

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9

Getting better at sensemaking

by Woodside, Arch G.
Published 2000

JAI Press

Subjects: “...Sales & marketing management / bicssc...”

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10

Designing winning products

by Woodside, Arch G.
Published 2000

JAI

Subjects: “...Sales & marketing management / bicssc...”

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11

Organizational culture, business-to-business relationships, and interfirm networks

by Woodside, Arch G.
Published 2010

Emerald

Subjects: “...Sales & marketing management / bicssc...”