MPG.eBooks - Search Results - (("affect theory") OR ("effects theory"))

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"effects theory" » "effect theory", "effective theory"
"affect theory" » "effect theory", "act theory", "effective theory"

1

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

by Woodside, Arch
Published 2009

Emerald

“...Volume 3 examines how research tools affect theory advances in culture and tourism research. Using...”