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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

Published 2024

Springer Fachmedien Wiesbaden

Table of Contents: “... much -- Entertainment in news media brands -- The effect of humor in obesity-prevention messages...”

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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Published 2023

Springer Fachmedien Wiesbaden

Table of Contents: “... Contexts -- Intentional Viewing of Skippable Ads on YouTube -- Effects of sponsorship disclosure on brand...”