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author_facet:"Uriarte, Luisa C." dewey-ones:"338 - Production" dewey-ones:"650 - Management & auxiliary services" dewey-ones:"658 - General management" product_txtF_mv:"O'Reilly"

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Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models

by Maddock, G. Michael
Published 2011

John Wiley & Sons

“... and science to successfully introduce new products. Creative and intelligent, Brand New equips today...”

Call Number: HD45

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Clear Filter Author: Uriarte, Luisa C. Clear Filter Classification: 338 - Production Clear Filter Classification: 650 - Management & auxiliary services Clear Filter Classification: 658 - General management Clear Filter Collection: O'Reilly

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153 - Mental processes & intelligence 1 330 - Economics 1 338 - Production 650 - Management & auxiliary services 658 - General management

English 1

O'Reilly

Flaim, Javier 1 Maddock, G. Michael 1 Miller, Brett S. 1 Uriarte, Luisa C.

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