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1
Published 2009
Springer US
Table of Contents: “... -- Operational Strategies for Managing Rational/Strategic Consumer Behavior -- Counteracting Strategic Consumer...”
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2
Published 1998
Springer US
Table of Contents: “...1 Markets and Product Variety Management -- 2 Variety: From the Consumer’s Perspective -- 3 Product...”
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3
Published 2008
Springer US
Table of Contents: “...Supply Chain Configurations of Foreign Cosmetics Companies Operating in China -- Structural Supply...”