1 Table of Contents: “...17 How Twitter Changed My Business18 Tassimo; 19 Local Twitter; 20 Domino's-Word of Mouth: Mouths...”

2 Table of Contents: “... and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter...”

3 Table of Contents: “... as Well); Chapter 10: Twitter versus Facebook versus LinkedIn; Chapter 11: Social Media Platforming...”