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Redaktionsmanagement : Ansätze aus Theorie und Praxis
Published 1999
VS Verlag für Sozialwissenschaften
Table of Contents:
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... Marketing -- 6.1 Vom mißachteten zum beachteten Leser oder vom beachteten zum mißachteten
Journalisten
...
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070 - News media, journalism & publishing
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Springer Book Archives -2004
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