MPG.eBooks - Search Results - "emotions"

Cover Image

1

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Published 2015

Springer International Publishing

Table of Contents: “... Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies...”

Cover Image

2

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Published 2015

Springer International Publishing

Table of Contents: “..., Emotion and Wireless Message --...”