MPG.eBooks - Search Results - "emotions"

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"emotions" » "emotion", "emotional"

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Published 2015

Springer International Publishing

Table of Contents: “... Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies...”

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Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Published 2015

Springer International Publishing

Table of Contents: “..., Emotion and Wireless Message --...”