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author_facet:"Spotts, Harlan E."
dewey-ones:"658 - General management"
language:"English"
product_txtF_mv:"Springer eBooks 2005-"
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1
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
Published 2015
Springer International Publishing
Table of Contents:
“
... Quality Revisited --
Emotion
in Consumer Relationships -- Insights into Effective E-Marketing Strategies...
”
Read Now
2
Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
Published 2015
Springer International Publishing
Table of Contents:
“
...,
Emotion
and Wireless Message --...
”
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