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1
by Singh, Shiv
Published 2010
Wiley Pub.
Table of Contents: “... and Online Influencers; Chapter 8: Accounting for the Influencers...”
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2
by Singh, Shiv
Published 2012
John Wiley & Sons
Table of Contents: “... 14: Accounting for the Influencers; Part IV: Old Marketing Is New Again with SMM; Chapter 15...”