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1
Integrating Analytics in Your Organization : Lessons from the Sports Industry
by
Shields,
Ben
Published 2018
MIT Sloan Management Review
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2
The elusive fan : reinventing sports in a crowded marketplace
by
Rein, Irving J.
Published 2006
McGraw-Hill
“
... communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist
Ben
...
”
Call Number:
GV716
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Author: Shields, Ben
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Classification
000 - Computer science, information & general works
1
330 - Economics
1
381 - Commerce
1
384 - Communications; telecommunication
1
658 - General management
1
796 - Athletic & outdoor sports & games
1
Language
English
2
Collection
O'Reilly
2
Author
Shields, Ben
Kotler, Philip
1
Rein, Irving J.
1
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