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author_facet:"Seidenspinner, Margarete"
author_facet:"Unger, Fritz"
dewey-ones:"658 - General management"
product_txtF_mv:"Springer eBooks 2005-"
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Marketing Communication Policies
by
Busch, Rainer
,
Seidenspinner, Margarete
,
Unger, Fritz
Published 2007
Springer Berlin Heidelberg
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658 - General management
659 - Advertising & public relations
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Springer eBooks 2005-
Author
Busch, Rainer
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Seidenspinner, Margarete
Unger, Fritz
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