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1
by Scott, David Meerman
Published 2007
John Wiley & Sons
Table of Contents: “... -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists...”
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2
by Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents: “... Millions of Evangelists to Tell Your Story; Blogs, Blogging, and Bloggers; A Blog (or Not a Blog...”