MPG.eBooks - Search Results - "humanities"

1

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman
Published 2013

John Wiley & Sons, Inc.

Table of Contents: “... in Human History; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please...”

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2

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

by Scott, David Meerman
Published 2016

John Wiley & Sons

Table of Contents: “... Are Experiencing a Revolutionary Transformation -- Restoring the Human Touch: The Compelling Power of Authenticity...”